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IFA2015 held at the international consumer electronics show in Berlin, with haier, midea, skyworth, changhong, hisense, TCL, galanz, etc on behalf of the Chinese enterprises on the world stage, in the face of consumers has been widely recognized by Europe and the United States, Japan and South Korea and other foreign brands, to speed up the intelligent is considered to be the Chinese enterprise internationalization journey corner overtaking opportunities.

According to HIS, a market research firm, the annual growth rate of the global smart home appliance market will reach 134% in the next five years, and the global production of white smart home appliances such as washing machines, dishwashers and air conditioners will increase to 223 million by 2020. If robot vacuum cleaners, rice cookers, microwave ovens and other small appliances are included, the global production of smart appliances will reach 700 million in 2020.

Such an unlimited market, has clearly become the global home appliance enterprises must contend for. Facing the same field of many fierce competitors, how do Chinese appliance enterprises overtake them? The IFA exhibition offers a glimpse.

Haier, a veteran who has been fighting for many years on the road of internationalization, has demonstrated a number of network devices and self-health products in the U+ intelligent ecosystem. Changhong, who won the award of "best intelligent solution", is the latest technology and achievement under its intelligence strategy. Hisense, which has already been recognized in the field of smart refrigerators, shows its ambitions for intelligent layout in the field of television and washing machines. Galanz, with its deep control over consumer demand, has driven the wind of intelligent frequency conversion to the world. Join hands with metz to offer the creation and maintenance of smart home feast, and finally realize the dream of smart family for many years.

Of course, IFA is only a training ground for Chinese appliance enterprises to test the intelligence achievements. In fact, the intelligent strategy has been set as the development direction of Chinese household appliance enterprises in the next few years.

For example, home appliance giant midea is actively promoting its m-smart SMART SMART SMART home strategy, with more than 80 SMART product models on the market in 2015 alone. According to fang hongbo, chairman of midea group, midea will use "intelligent manufacturing + industrial robots" to improve the company's intelligent manufacturing level in the future, and "smart home + service robots" to promote the development and ecological construction of midea smart home.

The other company, which has gained a lot from overseas markets, is more radical in the layout of the intelligent ecosphere. From January to June 2015, haier's sales volume of smart white electricity products exceeded 1.1 million, and its sales revenue exceeded 3.2 billion yuan, all of which achieved double growth. Launched U+App in April, established a unified entrance to intelligent life, and registered users have reached 2.77 million since its launch. We introduced 78 third-party resources. Haier also signed a strategic cooperation agreement with huawei to jointly promote the development of the smart appliances industry.

"In terms of intelligence plus Internet technology, Chinese companies are not lagging behind foreign companies." As li dongsheng of TCL said, intelligence is a great opportunity for domestic enterprises to bypass the technical battle and win consumers' recognition with intelligent services and applications that are close to users.

Besides being on the same starting line with "foreign brand" in front of intelligent port, Chinese household appliance enterprises also have another congenital advantage, namely market. According to a survey, the Chinese market has more than 100 million potential smart home customers, with an average annual cost of 1,000 yuan per household and a market of 100 billion yuan. At present, China's rich class is forming. This part of the family accounts for 10% of the urban population and 3.5% of the total population.

"In terms of the size of Internet users, China has a large Internet market." Industry sources said. Take smart TV as an example. Although foreign brands represented by samsung and LG are eyeing the fertile "land" of China, domestic brands have surpassed foreign brands in the intelligence of color TV. China's 4K TV sales account for 50% of the global market, a testament to the strength of Chinese brands.

Three dragon electronics (dongguan the godson photoelectric co., LTD., sichuan three dragon electronics co., LTD.) was established in August 2005, is a dedicated research and development, manufacturing, sales in the integration of modern private high-tech enterprises, the godson photoelectric 11 Tian Hengtai road is located in dongguan changan town, the company a total investment of RMB 50 million, the factory covers an area of about 30000 square meters, existing staff 3000 people, the company has injection molding department, SMT division, FPC division, back light group, the irrigation crystal group, TFT module division, SIN module division, The company adheres to and adheres to the principle of "providing high-quality products for customers and providing growth opportunities for employees; Operate in good faith and share interests; Customer first, service by heart.

The company has a brand new factory, equipped with clean clean and clean clean dustless workshop, equipped with central air conditioning and central acoustics; There are dining halls, convenience stores, basketball courts, table tennis and other entertainment facilities in the living area. The dormitory is equipped with air conditioning and water heater, which provides the greatest convenience for employees' life.